標籤: 關鍵字

Google makes a bunch of tools to help you track and improve your SEO. One of the biggest parts of SEO is understanding keywords. Keywords are what millions of users type into Google search everyday. Of course, Google tracks all of this information, but is nice enough to aggregate it into a few useful tools. With SEO and keywords the idea is if you’re starting a site you want to incorporate keywords that aren’t competitive, but still get a lot of searches. When we say competitive, it just means a lot of sites are trying to get on the first page of google for that keyword search.

Google做了一堆工具幫助你追蹤和提高你的搜尋引擎優化。一個搜尋引擎優化最重要的部分之一是關鍵字。關鍵字是數百萬用戶會輸入關鍵字到Google搜尋引擎。當然，Google會跟蹤所有這些訊息，但不夠好，它結合了一些有用的工具。隨著搜尋引擎和關鍵字的相關想法，如果你要結合一些沒有競爭力的關鍵字，但還是可以到了很多的搜尋網站排名上。我們仍然說有是有競爭力的，它只是意味著很多網站都想試圖進到Google搜尋引擎關鍵字的第一頁。

One way to research this is with Googles keyword planner. The tool comes with a free adwords account. Adwords is Google’s paid search advertising program, the stuff that shows up at the top and side bar of search results. What we’re looking for is the keyword planner. Lets open it up. You could spend days with this tool, but we’ll do a brief overview. Let’s start with, “Search for new keyword and ad group ideas”. These tools are built for use with adwords, but they also work for Organic keyword ideas.

研究的方法之一是用Google的關鍵字規劃。該工具配備了一個免費的AdWords帳戶的。AdWords是Google的付費搜尋廣告計劃，即在搜尋結果的頂部和邊欄顯示出來的東西。我們正在尋找的是關鍵字規劃。讓我們打開它。你可以花幾天使用這個工具，但我們會做一個簡要的概述。讓我們先從“搜尋新的關鍵字和廣告組的想法。” 這些工具都內置在AdWords中使用，但他們也工作了有機的關鍵字建議。

In the first box we’ll type “Sexy Costumes”, for our sexy costume website and click ‘get ideas’. We want to look at the second tab, ‘keyword ideas’. On this page we’ll see other keywords related to “sexy costumes”, along with the monthly searches and competition. What we want to do is find some keywords that have a decent amount of searches with low competition. If you look at the average monthly searches you see it’s quite skewed toward halloween, duh.

在第一個框，我們鍵入“性感的服裝”，為我們的性感服裝的網站，並點擊“獲得靈感”。我們想看看第二個選項卡，“建議關鍵字”。在這個頁面上，我們會看到與“性感服飾”等關鍵字，用每月搜尋量和競爭加劇。我們想要做的是找到一些關鍵字，有搜尋的低競爭像樣的數目。你看一下這個平均每月搜尋的走向萬聖節相當傾斜。

Competition is how many people are bidding on a certain keyword, and a bid is how much they will pay for a person to click on their ad. This is for adwords, but it’s also a good gauge for organic search competition. If we search by competition we’ll see the usual suspects, sexy nurse, firefighter, zebra, but we’re looking for an outlier, something with a decent number of average searches but low competition. Dig a little deeper and sort by monthly searches and go through a few pages, and we find our outlier. Sexy ghost Costume, with an ok number of monthly searches and only low competition, plus a lower suggested bid, which also means less competition. That would be a great keyword to optimize a page for, not sure about the actual costume though, we’ll talk optimization in the next lesson.

競爭是有多少人是在某個關鍵字競價和出價多少，他們將支付一個人點擊他們的廣告。這是AdWords的，但它也在搜尋競爭中處於有利。如果我們競爭的搜尋，我們可以看到通常的嫌疑人，性感護士，消防隊員，斑馬，但我們正在尋找一個局外人，與普通搜尋，但低的競爭像樣的東西數量。深入一點，排序每月搜尋並辦理了幾頁，我們發現我們的異常。性感鬼服裝，用每月搜尋一個確定數，較低的競爭，再加上較低的建議出價，這也意味著更少的競爭。這將是一個偉大的關鍵字，雖然優化的網頁，不知道實際的服裝，我們將在下次講優化。

Hmm, should I search my name? OK Cami Li, and I can see how many people are searching for me and what phrases they use. Uh ok, I guess people want boobs and tattoos, cmon guys I have a brain too!

嗯，我要尋找我的名字？OK卡米力，我可以看到有多少人找我，什麼詞組他們使用。呃好吧，我想人們想要的胸部和紋身，別這樣，老兄，我還有一個大腦呢！

There’s also a tool called Google Trends that lets you see search trends over time. Let’s add the sexy costumes term and we can see the graph, with the obvious halloween spikes, we can also sort by region and see related search queries in the bottom, the rising queries is also a good place to look for keyword ideas to put into your site. Next we’ll talk more about optimizing your content and I’ll optimize all this.

還有一個叫Google趨勢的工具，可以讓你看到搜尋一段時間的趨勢。讓我們打上性感的服飾選項，我們可以看到圖中，具有明顯的萬聖節尖峰，我們還可以排序區域，看到在底部的相關搜尋查詢，上漲的查詢也是關鍵字建議投入的好地方。下次，我們將更多地談論優化的內容，我會優化這一切。